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Learning progress (this visit only)
Check off lessons as you read them. This progress is not saved to your Academy account.
What you will learn
- Audience and goals
- Channels overview
- Write marketing messages
- Content calendar
Fundamentals
30 minutes
Audience and goals
Define a target audience and a measurable campaign goal.
Practice: Practice: Define a target audience and a measurable campaign goal. Write down one example and review your result.
Channels overview
Compare search, social, email and website channels.
Practice: Practice: Compare search, social, email and website channels. Write down one example and review your result.
Applied skills
30 minutes
Write marketing messages
Draft an accurate offer with a clear call to action.
Practice: Practice: Draft an accurate offer with a clear call to action. Write down one example and review your result.
Content calendar
Plan five useful pieces of content with dates and formats.
Practice: Practice: Plan five useful pieces of content with dates and formats. Write down one example and review your result.
Practical project
30 minutes
Measure results
Explain reach, clicks, conversion and basic performance ratios.
Practice: Practice: Explain reach, clicks, conversion and basic performance ratios. Write down one example and review your result.
Launch plan
Create a one-week campaign for a fictional local store.
Practice: Practice: Create a one-week campaign for a fictional local store. Write down one example and review your result.
Practice quiz
Select one answer for each question. This is a browser-only self-check, not Academy course credit.
Final mini-project
Create a helpful prompt, improve the response and write a short reflection on the accuracy checks you performed.
Submissions will be enabled only after integration with Academy enrollment and mentor review.